a chatbot TO HELP CUSTOMERs SELF SERVE
The City of Boroondara, a local city council in Melbourne’s inner east was experiencing higher call volumes to their customer service counter due to COVID-19.
We set out to design a solution that would allow our users to self-serve.
Focus: user research, domain modelling, content modelling, project management, copywriting
HOW Structured Content IMPROVED A DISJOINTED USER EXPERIENCE
IDP Education co-owns the IELTS English-language test used for work, study and migration purposes across the world. Research showed content and marketing efforts were duplicated across their global network and a disjointed user experience meant users were turning to our competitors.
Focus: content strategy, user research, product development, domain modelling, content modelling, content production, copywriting
using a spacial database and structured data to power a website
Parks Victoria is responsible for managing an expanding and diverse estate.
I was on a digital project team that used a spatial database and insights from rangers to deliver a significant uplift to Park Victoria’s consumer-facing website and digital marketing capabilities.
Focus: content production, content strategy, content modelling, product development, copywriting
repurposed for whelan the wharehouse
Wheelan believe in bringing history back to life. Carefully select recycled, re-milled and industrial salvaged timber pieces are carefully crafted in to something special.
Focus: photography
visit victorias first regional marketing campaign in a decade
Wander Victoria is one of Visit Victoria’s destination marketing campaigns. It was designed to encourage Melburnians to get out of town and enjoy the simple pleasures of wandering through the diverse, natural settings in regional Victoria.
Focus: content editing & production, marketing, email marketing, copywriting
two am furniture: reimagined
Leaving conventional furniture design behind, Two Am Furniture believes in boundary-pushing and cutting-edge design.
As part of the 2017 Fringe Furniture, I took a selection of promotional photos to include in brochure material and to promote across his social platforms.
Focus: Photography
visit victoria
Visit Victoria is the tourism and events company, responsible for marketing Victoria to visitors from within the state, across Australia and around the world and attracting more sporting, cultural and business events to the state’s world class events calendar.
Focus: Photography, content editing and production, digital marketing, copywriting
Zomato
Zomato is an online discovery platform aimed at promoting the depth and breadth of Melbourne's food and wine industry.
To create brand awareness and improve quality of content across the platform, I took high quality photos of venues to highlight each of their distinct features.
Focus: Photography